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SIMPLIFY the Brewer

The range of coffee accessories on the market is becoming more and more diverse and growing steadily. Whether you are a beginner, a home ...

The range of coffee accessories on the market is becoming more and more diverse and growing steadily. Whether you are a beginner, a home barista or a professional barista, there is a suitable accessory for everyone on the market. Since some brewing methods require a lot of practice, time and patience are required, especially for beginners. This is where BATHTUB COFFEE comes in with SIMPLIFY the Brewer. As the name suggests, everyone can use the hand filter to prepare good coffee quickly and easily, without any special brewing equipment or special technology. Discover SIMPLIFY the Brewer now.

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SIMPLIFY the Brewer by BATHTUB COFFEE

Why SIMPLIFY the Brewer?

The SIMPLIFY hand filter was developed by the Japanese company BATHTUB COFFEE. Founded in 2018 by Ryo John Ito, BATHTUB COFFEE imports and distributes coffee accessories in Japan. In 2020, the company began developing its own coffee accessories. True to the motto "Be simple, brew perfect," the SIMPLIFY Brewer was the Japanese company's first product.

Simplify Handfilter transparent, Blick von oben

Brewing with the hand filter rethought

Ryo John Ito came up with the idea of developing his own hand filter when he met a barista in Hong Kong who had made a good cup of coffee using the pour-over method. Shortly afterward, he bought a hand filter for himself, but found he couldn't make as good coffee as the barista. After trying a few recipes, he simply poured water into the center of the filter after the blooming process. When he tasted the coffee, he realized it was the best coffee he'd ever had. Thus, the idea for SIMPLIFY the Brewer was born.
SIMPLIFY the Brewer was developed based on airflow calculations with the largest possible hole of 40 mm in diameter. The idea is that after inserting the filter and adding coffee grounds, simply pour water into the center, and after 60 seconds, you can enjoy freshly brewed coffee. The filter is made of crystal-clear TROGAMID® CX plastic, which is characterized by its durability and resilience, as well as a perfect brewing temperature that stabilizes the brewing process. These factors, along with minimizing contact between the filter and the filter paper, result in a long extraction time and a sufficiently strong coffee.

Simplify the Brewer mit Kaffeekanne

Brew coffee in 30 seconds with SIMPLIFY the Brewer

Traditional pour-over preparation usually requires many attempts, and the taste of the brewed coffee can vary each time. Beginners in particular often require a lot of patience and time to prepare coffee. With SIMPLIFY the Brewer, no complicated blooming or special brewing equipment is necessary. All you have to do after inserting the paper filter (the manufacturer recommends the Kalita Wave Filter 185) and adding the coffee grounds is pour approximately 230g of water into the center of the filter for 30 seconds. After waiting 60 seconds, during which you can make another cup of coffee or continue preparing breakfast, you can enjoy your freshly brewed coffee. This saves you time and energy preparing coffee in the morning and eliminates the need to deal with complicated brewing methods.
Order SIMPLIFY the Brewer now and try it out for yourself.

Questions & Answers

Who is SIMPLIFY the Brewer suitable for?

SIMPLIFY the Brewer is suitable for everyone, whether you're a beginner, a home barista, or a professional barista. With the filter, you can brew coffee in just 30 seconds without any brewing method or special coffee accessories. This makes the SIMPLIFY filter ideal for everyday coffee preparation, saving you time and energy.

What makes SIMPLIFY the Brewer so special?

What's special about the SIMPLIFY hand filters is that coffee is prepared with just one pour-over. According to the manufacturer's instructions, simply pour water onto the coffee grounds in the center of the brewer for 30 seconds. After 60 seconds, the brewing process is complete, and you can enjoy your coffee. Unlike other hand filter methods, this one doesn't require a special brewing process or brewing accessories.

What alternatives are there to SIMPLIFY the Brewer?

Alternatives to the SIMPLIFY are hand filters from the Hario, Cafec, and graycano brands. The classic on the hand filter market is the Hario V60 Dripper, which is available in various materials, such as porcelain, copper, and plastic. Its special conical shape with spiral ribs and the large opening in the base provide better control during the brewing process.
The Cafec Arita Flower Dripper made of porcelain looks like a flower on the inside and therefore offers enough space between the filter and the paper.
Another handheld filter is the graycano Dripper, made of lightweight aluminum. It features a V-shaped structure with so-called lava ribs, which ensure optimal extraction.

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